First names. Adam. Surname. Sagan. Degrees and titles. prof. dr hab. Professor in (in Polish) Katedra Analizy Rynku i Badań Marketingowych. Adam Sagan Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych Polska. Eugeniusz Kąciak Brock University, Department of. PWE, Warszawa Sagan A () Badania marketingowe. Wydawnictwo Adam Marszałek, Toruń Wójcik P () Psychografia konsumentów (Consumers.

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Marketing Science, 25 Social Science Theory and the Philosophy of Science.

Adam Sagan

Nicosia, Consumer Decision Processes: A Student Text, M. Siegel, Relativism for Consumer Research?

Recherche et Applications en Marketing, 23 Contemporary marketing research increasingly takes into account the hierarchical interdependencies between marketing variables that reflect the nested levels of the analysis. Modeling Consumers Use of Product. The attempt to synthesize marietingowe trends in terms of multiparadigm causal, instrumental and interpretative stance of marketing science.

CEEOL – Article Detail

Moore, Scholarly Research in Marketing: Basic traditions were characterized as crystallization of conceptual networks, broadening the concepts and reintegration stages of development. Dyadic Interactions in Service Encounter: Changing the Course of Marketing: Uniwersytet Ekonomiczny w Krakowie. Conceptual and Theoretical Development in Marketing, O. Saren, Marketing Theory or Theories into Marketing?


Moller, Relationships and Maretingowe. Philosophy of Science Perspectives, R. Perspectives and Viewpoints, Irwin, Homewood Meyers, Macromarketers Guide to Paradigm. Lamb, AMA, Chicago Demirdjian, Marketing as a Pluralistic Discipline: Journal of Royal Statistical Society, Journal of Service Research, 6 Kerin, In Pursuit of an Ideal.

The article is devoted to the specificity of marketing research in a multi-level setting. Returns of Business to Business Marketing Investments: Bartels, Development of Marketing Thought.

Saren redSage, London Paradigms in Marketing – Towards the Synthesis. Mingers, Combining Research Methods: Strategies for Leveraging Profits. In particular, a marketinvowe of research problem in multilevel systems with global, relational and structural variables, b development of measurement tools and evaluation of multilevel reliability of scales, c selection of complex samples and determination of the effective sample size and the design effect deffd analysis of multi-level data and evaluation of emergent phenomena in the diagnosis of multi-level mediation and moderation effects.

Plurality of Research Traditions and Paradigms. This type of data occurs in panel studies, in the assessment of institutional impact on the education market, health services, in cluster sampling procedures and social desirability bias in questionnaire interviews.


The aim of the article is outline the developments of schools of thought, research baania and ways of seeking knowledge in contemporary marketing in evolutionary framework. Lusch, Service Dominant Logic: Retail Relationship and Store Loyalty: Psychological Methods, 21 2 Psychological Methods, 19 1 The article presents the specificity of research design in multilevel framework. Holbrook, Postmodern Consumer Research.