Florina PÎNZARU. National School of [email protected] Abstract Manual de marketing: principii clasice si practici actuale eficiente, Florina Pinzaru. National AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru. Florina Pinzaru CV Hapenciuc, F Pînzaru, EM Vatamanescu, P Stanciu Manual de marketing: principii clasice şi practici actuale eficiente. F Pînzaru.

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The distinction between identity and bond refers to From conjunctural urban storytelling to city branding: But market competition had always had an intangible dimension due to the fact that every company tries to gain competitive advantages and to become the best in its field. Hereby, researchers believe that such an approach should be indicative of start-ups which should advance feasible solutions to market imperfections through innovative products and services and through effective marketing models.

The conference explores the organizational strategic thinking, planning and Management Dynamics in the Knowledge Economy. In order to address pertinently this issue, the current work focuses on a qualitative research which comprised in-depth semi-structured interviews with several project coordinators from non-governmental organizations NGOs.

Business Administration Management Marketing Economics. A Comparative Analysis within a Triad Framework: And yet, most of the times, under the lens of the worldwide researchers and practitioners, corporations have been settled as milestones.

This “Cited by” count includes citations to the following articles in Scholar.

The fifth edition of the Strategica International Conference, organized by the Faculty of Management from the National University of Political Studies and Public Administration in Romania SNSPA in partnership with the National Bank of Romania and in cooperation, sincewith the International Association of Knowledge Management, focuses in September on the dynamics of the contemporary economy influenced by technological development and digital revolution.

Articles Cited by Co-authors. Word-of-mouth generation and brand communication strategy: Starting from this premise, the paper intends to analyze the business internationalization versus business globalization perspectives assumed by managers of SMEs at present.

Florina Pinzaru Manual de MRKT 1

Verified email at facultateademanagement. Business Administration Management Marketing Economics.

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Over the past years, the issue of sustainable entrepreneurship has coagulated multiple research interests due to the fact that it integrates three main pillars, namely human resource management people and the concerns for planet protection and for the economic effectiveness sustained by profit. Econ 15, New articles related to this author’s research.

Managing In The Digital Economy: In the context of a multicultural organizational environment, offering quality to both the costumer and the employee is no longer an easy task. Reconsidering negotiation as a new organizational function: New citations to this author. Management Dynamics in the Knowledge Economy Journal.

International Journal of Academic Research 5 4 The rapid social and economic transformations have imposed the assumption of an integrative perspective, especially to the organizations oriented to ensure their viability on the market and industry.

Florina Pinzaru – Google Scholar Citations

In order to complete xe task, we will analyze the premises that generate multicultural environments in corporations, the general context of intercultural communication in this kind of organizations and the principle MarketingSociology and Flotinaand Internet. Against this backdrop, the present paper aims to investigate the correlations between sustainable entrepreneurship and the marketing types articulated by fflorina Contemporary Marketing Practices CMP research program, relying on a questionnaire-based survey conducted with start-up entrepreneurs in Romania.

More often than not, this expansion requires a cultural amalgamation of the human resources in each organization and, hence, a new approach towards the internal and external customers.

At the practical level, we offer a direction for decision makers. Management Dynamics in the Knowledge Economy 4 2, Relationship Marketing – the New Marketing Approach more. As the findings show, the discussed marketing types often discretionary correlate in practice with the most important dimension of sustainability that is people.

Word-of-mouth generation and brand communication strategy: Students tend to favour the Internet and to integrate it in their studies and research, in order to increase their knowledge, not just to To make the investigation more complex and clear, the research relies on social network analysis which is indicative of the group dynamics and configuration, highlighting the differences between common identity-based and common bond-based groups.

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International Journal of Academic Research 5 4 The focus is set on the relationships between management, finance and ethics. Some attempts have been made in order to link CR and intellectual capital IC but the focus was mainly on the characteristics of the second concept. International Conference on Business Excellence, 79 Information Systems Management 34 3, New mzrketing in marketing to Generation Y.

Management Research and Practice 4 2, Add Social Profiles Facebook, Twitter, etc. Thus, in this paper, we propose an exploratory analysis of the potential of storytelling technique in building the city brand, by customizing an empirical model for Buch Title Cited by Year Millennials at work: Academic literature draws the attention on creatively using knowledge more than in creating it, stressing the high potential of the Internet in the context of higher education.

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Management Dynamics in the Knowledge Economy 2 1, Universities face new challenges, due to evolutions in society, as well as in the academic world. Thus, the industry has evolved from the traditional model of the big music labels to the much criticised peer-to-peer music file trading and, today, to the legitimate online downloading model Vaccaro, Cohn, The literature in the field pays attention to both aspects.

As a result, the first one was described as a component of relational capital. In this context, focusing on the small and medium enterprises SMEson the managerial and entrepreneurial micro-universe may generate an alternative perspective on their approach on the international markets versus the global market. In this respect, the paper intends to synthesize the main theories for determining the equilibrium exchange rate, as well as to present the modality of putting them into practice in the countries that had already become members of the Euro zone.