Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

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You can see it as an opportunity. The biggest downfall of this book for my purposes grondswell its age. Sep 26, Jessica Pitcher rated it liked it. Read more Read less. Instead, customers are controlling the conversation by using new media to communicate about products and companies. Groundswell is highly-rated, one of the first so-called ‘social media books’ to be released and one which reveals all kinds of interesting information that will change the way that you look at the world.

The authors failed to recognize that there is a world of difference between the Rgoundswell Motor Company and Joey’s Diner and Brewpub. Jan 22, Frank rated it really liked it Shelves: It provides several case studies regarding the issue, providing more in-depth advice than I have found to geoundswell available from marketing gurus such as Gary Vaynerchuck. The groundswell spread marketing messages through Digg and YouTube with a small budget and little marketing experience.

It’s written in their charlens but remains quite readable. Come to think of it, Pajiba has done an excellent job of cultivating groundswell.

Groundswell – Charlene Li

Watch chwrlene and Recreation,” y’all. Enabling your company to respond to change quickly — especially when talking to and supporting your consumers — is essential for business success. Corporate executives struggle to harness the power of social technologies. Now, they have thousands of fans on Facebooks, hundreds of Eloquents who spend more time commenting than working at their jobs, and has a giant pool of willing writers who are willing to give of their free time to comb the internet for fun linkshighlight the funniest comments of the weekand even run a ginormo book club.

In so doing, the authors advise business leaders to master groundswell thinking because the technologies are ever shifting and ever growing. Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts.



It was updated in and released as a paperback. Page 1 of 1 Start over Page 1 of 1. Not only do these case studies provide great examples of how social technologies can be used successfully, chwrlene they also include examples highlighting common mistakes.

Other companies groundsdell been able to listen to and talk with the groundswell by building their own online communities. Learn more about Amazon Giveaway. Today’s consumers are empowered to tell your brand’s story whether you like it or not, through blogs and social media sites. I’ve read a good portion of this book now chrlene a graduate course and I am not a fan. Written inGroundswell: Groundswell is a book by Forrester Charoene executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies.

Expert analysis of the newest internet tools and how to exploit them Do you visit a social networking site at least once a month, like “one in four online American adults”? It’s good to know that there’s someone from the old school of doing business who gets it. The authors conclude that “companies that aren’t wired into the groundswell in will look very twentieth century — which is to say, out of touch. Amazon Advertising Find, attract, and engage customers.

When I first visited Pajiba, it was about a year old, and there were maybe fifty regular commenters and chzrlene regular features. Open Preview See a Problem?

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The f This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution. As you read the book, it’s easy to tell that Groundswell pulls together a ton of relevant information, and the authors did an excellent job of leveraging cahrlene from their parent organization Forrester Research and gathering new information though many in-person, telephone, and email interviews. Winning in a World Transformed by Social Technologies.

And the community has really taken on a life of its own. Shopbop Charlwne Fashion Brands. I’d rank Groundswell as one of the best books that’s been written to date about social media. And once you’re there, it’s essential charleme be authentic, because, unlike traditional advertising, the people have a voice and can call bullshit with ease.

The book can’t be that cutting edge then, ay? Regardless, I’ll hardly fault the book for failing to be prepared for future events.

Groundswell is basically the idea that customers are now able to share information rapidly chharlene easily and in order for a business to succeed they need to tap the ideas and opinions of their customer in order groundswelll thrive and remain competitive. Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions.


If you’re interested in marketing, the internet, social media or even the way that our society interacts with each other, this book’s for you. When I read something for professional development purposes I expect examples of how to apply the techniques or tools being discussed, and this book delivered: Marketers and company innovators. This is one of the best books I have ever read on leveraging social technologies for charlenee business benefits.

The only thing that really saved it was groundswfll real-life stories the authors included. A few instances of over-explaining could probably be pages shorter and wish there was a few more creative illustrations of putting these methods into practice but overall, a decent intro into the sociological side of social media for business practitioners.

I haven’t done a tally, but my sense is that Groundswell has received the most recommendations from people who have responded to this thread. Books by Charlene Li. While this is a book for businesses brands and the people who do their handiwork marketers and consultantsanyone who’s interested in better understanding the tsunami of social participation that is subsuming our institutions will find lots to absorb in these pages.

They interact with their clients and environs from completely dissimilar perspectives and the strategies for communicating to their respective audiences can not be casually interchanged. Written in accessible, no-nonsense prose, Groundswell breaks its narrative its three parts: Preview — Groundswell by Charlene Li.

Using tools and data straight from Forrester, you’ll learn how to – Evaluate new social technologies as they emerge; Determine how different groups of grounsswell are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and Build social technologies into your business – including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers.